Product Owner - Email Marketing & Journey Optimization (m/f/d)

We are seeking an experienced Product Owner to lead the global vision, roadmap, and delivery of our Salesforce Marketing Cloud and email marketing capabilities. As part of our digital transformation program, you will be responsible for driving adoption, optimization, and integration of Salesforce Marketing Cloud with our extensive Salesforce ecosystem including Sales Cloud, Data Cloud and Agentforce.

You will serve as the Product Owner of a global Scrum team, ensuring our email Marketing platform enables personalized, data-driven marketing at scale, enhances client engagement, and supports global business growth across multiple regions and business lines.

Tasks

• You define and own the global product vision, strategy, and roadmap for our email marketing platform (Salesforce Marketing Cloud), ensuring alignment with business goals, customer needs, and the broader Salesforce ecosystem
• You act as Product Owner for an international Scrum team, managing and prioritizing the product backlog while balancing global strategy with local business requirements
• You ensure the timely delivery of features, enhancements, and integrations in line with agile best practices
• You collaborate with senior stakeholders across marketing, sales, IT, and global business units, translating business needs into clear user stories and acceptance criteria
• You represent the voice of the customer and advocate for marketing end-users, while aligning closely with other Scrum teams (CRM, Commerce, Website, Customer Services) on dependencies and shared initiatives
• You drive best practices in customer journeys, automation, personalization, and data-driven marketing, ensuring seamless integration with Sales Cloud, analytics, and enterprise platforms
• You establish and enforce global governance, standards, and compliance for data quality and the effective use of Salesforce Marketing Cloud
• You monitor platform adoption, performance, and ROI, continuously optimizing business value while driving training, enablement, and change management across global teams

Qualifications

• Relevant bachelor’s degree in marketing or business-related areas. Masters a plus
• Proven experience as a Product Owner or Product Manager in a global, agile environment
• Experience with email marketing & automation enterprise software, ideally Salesforce Marketing Cloud, with hands-on knowledge of email journey management, email content creation and customer data management
• Experience collaborating with cross-functional international teams
• Excellent stakeholder management, organization and communication skills, with the ability to engage and present at senior business level
• Experience in the TIC industry or other B2B sectors is a plus
• Fluent in English; additional languages a plus

What we offer

• Attractive salary, incl. Christmas bonus and vacation pay as well as company profit-sharing scheme
• 30 days vacation
• Flexible, mobile working
• Internal training and qualification options
• Events such as ski cup, motorcycle meeting or Christmas party
• Other great benefits: company pension, job bike leasing, job ticket/transportation costs, employee discounts, canteen with food subsidies, internal company health management, parking spaces, and much more

About DEKRA

Safety meets knowledge and passion - that is why you can also rely on us as an employer and we provide safety in your life. In addition to an attractive salary, comprehensive social benefits and a company passion, we also provide you with the opportunity to work independently and take on responsibility from an early stage. We stand for many and varied career options and invest in your further development.

Contact

Sarah Kraeft

[email protected]

0711 7861-2046